Take a look at the most recent (2012) IRS 990 filed by the NCAA and it makes one wonder if the NCAA believes in Title IX. Lots of highly paid executives, mostly men.
| Name | Base Compensation |
| Keith Martin | 240,350 |
| Mark Emmert | 1,201,159 |
| KATHLEEN MCNEELY | 219,150 |
| SCOTT BEARBY | 215,226 |
| JAMES ISCH | 697,697 |
| BERNARD FRANKLIN | 437,789 |
| GREGORY SHAHEEN | 462,051 |
| DONALD REMY | 401,829 |
| DAVID BERST | 291,607 |
| KEVIN LENNON | 270,298 |
| JULIE ROE LACH | 250,427 |
| ROBERT FIALA | 176,947 |
| JONI COMSTOCK | 306,854 |
| ROBERT WILLIAMS | 274,173 |
| WALLACE RENFRO | 254,078 |
| TODD LEYDEN | 198,177 |
| ROBERT VOWELS | 247,180 |
| Total: | 6,144,992 |
Why do you suppose a nonprofit that makes its money from the talent of college athletes has so many highly paid executives? Why does it seem to be so male dominated? Those would be worthwhile questions for a sports reporter to ask. They're not questions a sports cheerleader will ever ask.
When it comes to college athletes, we need far more sports reporters, far fewer sports cheerleaders. Is it really wise public policy for the highest paid public employee in state after state to be either a football coach or a basketball coach? Is the primary purpose of a Division I University to be a cost-free training ground for the NFL and the NBA and a revenue generator for NCAA executives? Isn't it time for newsrooms in market after market to put down the pom poms and pick up the pens and do some reporting?
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