Thursday, July 10, 2014

Technology for Journalism that Works

(Full Disclosure:  I'm a MoJo Advisor for Michael.  This post talks about what a great job he's done developing cost effective equipment for journalists in challenging situations)

What do you do with no budget?   I'm not talking about American television news operations that got spoiled with 50% profit margins.   What about those who actually want to do journalism, who want to do reporting that matters instead of doing blather that doesn't. 

Michael Clarke of International Media Solutions, came up with a fix.

Michael recognized that the journalists in countries suffering from civil strife already had iPhones, but they had little money.   I was amazed when I did a training project in Kenya and visited the slum outside Nairobi.   The slum had no sewer system, but those living there had smartphones.   No toilets, just technology.  With the journalists Michael was training he realized they couldn't go out and buy video cameras.    Plus,  iPhones don't shoot in broadcast format (16X9); they shoot a vertical format.  What's the solution?   Michael found it. 

He developed and patented an incredibly convenient mobile kit for any Apple device (and the Samsung Galaxy SIII and S4) that allows the video journalist to shoot broadcast quality video in 16X9.   What provided the impetus?  Iraq.

Says Michael, "The MoJo Kit was born out of the conflict in Iraq.  The Journalists I was working with did not have the resources to purchase expensive equipment and therefore were using cell phones as a news-gathering tool."

The MoJo kit may be the one possible positive result of the War in Iraq.

And he's helped journalists working in incredibly challenging environments utilize the power of video.

What a shame the American press never utilized the power of video on the war in Iraq.  With Vietnam, we saw what war did.   With Iraq, the American press sanitized the war, something no true journalist would ever do.  

Michael Clarke is helping journalists in other countries do what journalists in all countries should do -- report reality.   Michael understands that journalism is not government propaganda.  He understands journalists need the technical tools to report what's actually there, and he's developed a cost-effective tool to help them.   Check out the MoJo Kit.


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