Saturday, March 23, 2013

I Couldn't Believe It

One of my students in my Advanced Broadcast News Reporting class came in with an incredibly sad admission the other day.   He said he didn't often watch the local news.  That's not the sad admission.   The sad admission is what he found when he did watch.   He turned on to watch the news and found no news.

"There was nothing there," he said.  

"They spent 15 minutes on the weather," adding the obvious, "Yes, it's Ohio and it snows in the winter, so what?"

He was amazed there was no news on the newscast.

I asked, "why would you watch?"

"I wouldn't" he replied.

Question:  why don't corporate owners understand that?  There's no reason to watch the news when there is no news on the newscast.  

The student wasn't talking about a small market with no staff, he was talking about Cleveland.

It's not the internet that is killing the local TV news business.   It's management.

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